Business Communication Dec 2025 Solved Assignments

Description

Course: Business Communication

NMIMS Centre for Distance and Online Education (NCDOE)
Internal Assignment Applicable for December 2025 Examination

Q1. A consumer goods company, is launching a new line of organic cleaning products. The marketing team, led by a new manager, has developed a campaign that focuses solely on the superior cleaning power of the products. The campaign copy is dense with technical details about the proprietary formula. A focus group, however, revealed that the target audience is primarily motivated by environmental sustainability and health benefits, not just cleaning effectiveness. The feedback also highlighted that the language was too formal and lacked an emotional connection. What specific adjustments should Sarah’s team make to their persuasive messaging strategy to better align with the audience’s motivations and achieve a successful product launch? (10 Marks)

Q2(A) A manager at a software company must inform a long-time employee that their performance is consistently below expectations, and a formal performance improvement plan is being initiated. The manager’s goal is to ensure the employee understands the seriousness of the situation while maintaining a professional relationship.What is the primary purpose of a negative performance review in this scenario? (5 Marks)

Q2(B) Larsen & Toubro (L&T) is a multinational conglomerate with a significant digital presence, using various platforms for internal and external communication. L&T’s communication strategy includes internal podcasts for employee training, interactive dashboards on their website for stakeholder engagement, and real-time messaging apps for project teams. This approach allows them to streamline processes and maintain a cohesive brand identity across different channels and audiences.

Based on the caselet, identify and explain two ways L&T leverages digital communication to enhance business practices, citing specific examples from the text. (5 Marks)

SAMPLE ASSIGNMENTS DECEMBER 2025 AVAILABLE